Villajoyosa

A Coastal Treasure on the Costa Blanca

Villajoyosa, often called simply “La Vila,” is a charming seaside town on the Costa Blanca, renowned for its vibrant character, rich history, and unspoiled Mediterranean beauty. Located just 32 kilometers north of Alicante and near Benidorm, this picturesque town is famous for its colorful houses, beautiful beaches, and world-class chocolate production. Villajoyosa offers a perfect blend of relaxation, culture, and a touch of sweetness.

Key Facts About Villajoyosa

• Population: Approximately 34,000 residents, with a mix of locals and expatriates who appreciate its tranquil yet lively ambiance.

• Location: Situated along the Mediterranean coast, Villajoyosa is well-connected via the N-332 highway and the TRAM Alicante, linking it to major cities like Alicante and Benidorm.

• Climate: The town enjoys a classic Mediterranean climate, with mild winters and warm, sunny summers, ideal for outdoor activities year-round.

Historical and Cultural Highlights

Villajoyosa has a fascinating history that dates back to Roman times, reflected in its architecture, traditions, and archaeological sites. Its name translates to “Joyful Town,” a sentiment that resonates with anyone who visits.

• Colorful Houses: The brightly painted houses along the river and seafront are one of Villajoyosa’s most iconic features. Historically, fishermen painted their homes in vibrant colors to easily spot them from the sea, a tradition that continues to charm visitors today.

• Roman Ruins: The town boasts several important archaeological sites, including the remains of a Roman villa and the ancient Roman Baths at Allon, the town’s historical name during the Roman Empire.

• Defensive Walls and Towers: Built to protect against pirate attacks, the old town’s fortifications, including sections of medieval walls and watchtowers like Torre de Sant Josep, offer a glimpse into the town’s storied past.

Beaches and Marina

Villajoyosa is celebrated for its pristine beaches, which stretch along its coastline and provide a variety of options for relaxation and recreation.

• Playa Centro: The town’s main beach, with golden sands and calm waters, is ideal for families and features a lively promenade lined with cafes and restaurants.

• Playa Paraíso: A quieter beach surrounded by palm trees, perfect for those seeking a peaceful escape.

• Cala de Finestrat: A picturesque cove with crystal-clear waters, popular for swimming and snorkeling.

The town’s marina and fishing port remain integral to its identity. Villajoyosa is one of the Costa Blanca’s oldest fishing towns, and the daily fish auction is a must-see for visitors interested in experiencing authentic local traditions.

Chocolate Capital of Spain

Villajoyosa is synonymous with chocolate, earning it the title of Chocolate Capital of Spain. The town has been a hub of chocolate production since the 18th century, with its chocolate factories drawing visitors from around the world.

• Valor Chocolate Museum: This renowned chocolate factory offers tours that delve into the history of chocolate-making in Villajoyosa. Visitors can see the production process and sample a variety of delicious treats.

• Clavileño and Marcos Tonda: Other historic chocolate producers in the town also offer insights into the craft and sell artisanal chocolates that make for perfect souvenirs.

Festivals and Traditions

Villajoyosa is famous for its vibrant festivals, particularly the Moors and Christians Festival in July. This spectacular event commemorates a historic battle and features colorful parades, mock battles, and a dramatic reenactment of the Moorish landing on the beach. The festival is a UNESCO-recognized celebration and attracts thousands of visitors each year.

Lifestyle and Amenities

Villajoyosa combines the charm of a small town with all the conveniences of modern living. Its old town is a maze of narrow streets, traditional squares, and charming shops. The town also has a weekly market where fresh produce, artisanal goods, and local delicacies are sold.

The TRAM system makes it easy to travel to nearby destinations, including Alicante and Benidorm, while the town’s slower pace and welcoming community make it a desirable place for families, retirees, and expats.

Gastronomy

Villajoyosa’s cuisine reflects its coastal location and agricultural heritage. Seafood takes center stage, with dishes like:

• Caldero de Peix: A traditional fish stew made with freshly caught seafood.

• Arroz con costra: A rice dish with a crusty egg topping, typical of the region.

• Tapas and fresh fish: Available at the town’s many beachfront restaurants.

Pair these dishes with local wines for a truly Mediterranean dining experience.

Outdoor Activities

The natural beauty of Villajoyosa offers plenty of opportunities for outdoor activities:

• Hiking and Nature Walks: Explore the coastal trails and nearby hills for breathtaking views.

• Water Sports: From kayaking to diving, the calm waters of Villajoyosa are perfect for aquatic adventures.

• Cycling: Enjoy the scenic coastal roads and bike-friendly paths.

Real Estate and Living in Villajoyosa

Villajoyosa is an appealing destination for those seeking a quieter lifestyle on the Costa Blanca. The town offers a variety of real estate options, from traditional homes in the old town to modern apartments and villas with sea views. Its affordability compared to larger cities makes it an attractive choice for families, retirees, and investors.

Why visit, live or invest in Villajoyosa?

Villajoyosa is a captivating blend of history, culture, and natural beauty. From its iconic colorful houses and pristine beaches to its renowned chocolate heritage and vibrant festivals, the town offers something for everyone. Whether you’re looking for a peaceful holiday destination or a welcoming place to call home, Villajoyosa is a treasure waiting to be discovered.

Villajoyosa is approx. a 70 minute drive from our apartments in Playa Flamenca.